I love BMW’s. I have a 318i 1996 red convertible BMW with only 80,000 miles on it. It is in great shape and its perfect for me, but my father requested that I try to look for a newer car before this one becomes unsafe. My mother and I decided to go to a certified pre-owned BMW spring sales event and I was very excited. After finding a great car in the price range we wanted, we called my father.
Now, while looking for the car, I looked at the price range and the mileage first, but then I looked at the year, body, interior, design and if it has enough cup holders for my coffee and water bottles and also tons of storage for my makeup, hand lotion and all the other little goodies I keep in my car. But when we called my father, he didn’t ask about the cup holders or the storage. He asked about the all-wheel drive, the engine power, the heated seats and so forth. Obviously we have very different ‘needs’ when shopping for a car.
Then I found this article titled “What women want…in a car”on CNN.com and it made true that men and women definitely look for different things when looking to buy a car.
The article talked about how women look for more features compared to men, but why? Do men only worry about how fast the car can go? Or how loud the stereo is? The article also talked about how women spend more time to find that perfect car for them. They go to many different dealerships and shop around for the perfect fit, while men just see something they like and go for it.
Car dealerships have realized that women look for different aspects in a car than men do, so some are deciding to market to women in a different fashion.
“Marketing to women, is definitely different, Connelly said. ‘Men respond to things and women respond to people,’ she noted. ‘It isn’t that men won’t respond to people, but women just respond differently. So, we look at this in the types and ways we advertise.’”
Like I have always said from my first post, men and women are just different. We will always be different. We want certain things, we value certain aspects and that is just a-okay. So next time your husband or boyfriend have this brilliant idea to get a little 2-door sports car that you know is not practical, not safe or just not in your price range. Speak your mind…. you both look for different but important aspects, and you just need to put those thoughts together and compromise. =)
I LOVED this post! I don’t know anything about cars but yeah whenever we look for cars in my family it’s the men that want all the specifications and the girls that want the “cute” colored car and good compartments!! I totally agree with you on that. I have a Red PT Cruiser and I love it because of its’ specifications AND it’s cute =)
Comment by khessman — March 19, 2008 @ 4:15 am |
Boy…college has changed! Studetns driving BMWS AND PT Cruisers. I drove a Datsun (now Nissan) B-210 that I had to stop with my feet because the brakes didn’t work!!!!
Comment by Rick Hancock — March 20, 2008 @ 2:25 am |